30. Franchising

Succeed with La Croissanterie Franchising!

The strengths of the La Croissanterie concept


Backed by a concept which is unique on the rapidly growing quick-service food market, La Croissanterie is pursuing its ambitious growth in France and across Europe with over 180 outlets, 30% of which are franchises.
 
La Croissanterie’s success is based on a number of key factors:
  • locations in highly-frequented areas
  • constant product innovation
  • strong brand awareness
  • creative marketing
  • astute positioning focusing on Natural Tastes
     
La Croissanterie is a member of the
French Franchise Federation. 
 

Our commitments

La Croissanterie's commitments

Location
  • Help with finding a location
  • Help with validation of the quality of the selected site
  • Assistance with drawing up the location file provided by the chain’s Works Department
  • Technical assistance for POS outfitting
     
Training
At least 5 weeks’ training in one of our pilot outlets to learn about the various stages:
  • manufacture
  • merchandising
  • sales
  • La Croissanterie management specifics
  • general management
Opening
Help and assistance for opening provided by our sales team
 
Sales monitoring
Ongoing sales oversight and quality control ("QSCP") provided by a regional team of facilitators
  • The expertise of all our central services.
  • The logistics of a large network.
  • Marketing operations: dynamising outlets with events and monthly promotions
  • Help with devising local marketing actions and encouraging customer loyalty
New products
Monitoring new consumer trends enables us to adjust our product range appropriately on an ongoing basis
http://www.lacroissanterie.fr -